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Logo & Branding
Photography
Website
Fireweed Counselling Collective is dedicated to providing accessible, trauma-informed support for those impacted by gender-based violence in Labrador. Their mission extends beyond survivors, aiming to equip practitioners and community members with the resources needed to offer compassionate and effective care. Rooted in the belief that collective care is essential for healing and resilience, Fireweed is committed to re-authoring care as a powerful tool in violence prevention and community well-being.
For Fireweed Counselling Collective, we sought to create a brand identity that reflects the profound impact of their work in the community. The logo design symbolizes growth, resilience, and the nurturing environment Fireweed strives to create. The website was designed with a calm and soothing aesthetic, using soft textures, natural colours, and botanical elements to evoke a sense of safety and support. Through thoughtful photography and a user-friendly interface, the online presence of Fireweed Counselling Collective is both welcoming and empowering, ensuring that those seeking help feel understood and supported from the very first interaction.
